Company Watch keeps one company warm until the next real decision is obvious.

Example request

{
  "companyName": "Alpine Foods",
  "website": "https://example.com",
  "industry": "Food distribution",
  "geography": "United States",
  "researchFocus": "growth",
  "knownClaims": [
    "Regional specialty food distributor",
    "Expanding private-label program"
  ],
  "knownSignals": [
    "Hiring for operations and sales",
    "Launching new product categories"
  ],
  "questions": [
    "How concentrated is demand around a few buyers?",
    "What trust signals matter most to partners?"
  ],
  "watchGoal": "Keep this named company under a live trust watch until the next approval, outreach, or diligence move is obvious.",
  "decisionHorizon": "this-month",
  "alertSensitivity": "balanced"
}

Example response highlights

{
  "summary": "Company Watch turns one named company into a live trust queue so the desk can keep checking for meaningful changes, keep proof gaps visible, and point to the next justified paid route instead of leaving the work as a one-shot memo.",
  "watch": {
    "watchId": "cw_01HZZ9B4X0MMS9Q4S9NXVC1Q0A",
    "status": "active",
    "cadence": {
      "label": "Every 3 hours",
      "refreshEveryMinutes": 180,
      "nextCheckAt": "2026-04-23T05:20:00.000Z",
      "alertSensitivity": "balanced"
    },
    "decision": "stable",
    "whyThisWatchExists": "This watch keeps Alpine Foods under a recurring trust review so the next approval or outreach decision does not start from zero again."
  },
  "baseline": {
    "monitoredCompany": "Alpine Foods",
    "website": "https://example.com",
    "operatingFocus": "Food distribution",
    "decisionHorizon": "this-month",
    "monitoringFocus": [
      "public positioning changes",
      "new trust-sensitive claims",
      "signals that justify a deeper route"
    ],
    "trackedSignals": [
      "first-party site updates",
      "new public claims about growth or trust posture",
      "signals that change whether approval or outreach should advance"
    ],
    "proofGaps": [
      "Outside proof for the strongest growth and trust claims is still missing.",
      "The watch still needs independent corroboration if the decision gets higher-stakes."
    ],
    "whatTriggersAnAlert": [
      "A meaningful change in site messaging, trust posture, or operating signals",
      "A sharper proof gap that now points to source-check, vendor-risk, or deep-diligence",
      "A confidence shift big enough to change the next recommended route"
    ]
  },
  "latestRefresh": {
    "checkedAt": "2026-04-23T02:20:00.000Z",
    "changeState": "baseline-created",
    "headline": "Baseline watch created",
    "summary": "The watch has a clear first-party anchor, enough structure for a usable recurring baseline, and a moderate proof burden that should stay visible between deeper decisions.",
    "confidenceDelta": "new-baseline",
    "observedSignals": [
      "Named company with a first-party site",
      "Existing growth claims and operating signals to monitor over time"
    ],
    "unresolvedRisks": [
      "The strongest claims still need outside corroboration before a high-stakes decision relies on them.",
      "A change in the public story could still shift the next best route quickly."
    ],
    "notYetVerified": [
      "Independent corroboration of the strongest claims",
      "Operational proof beyond the first-party surface"
    ]
  },
  "queue": {
    "nextBestRoute": {
      "endpoint": "source-check",
      "title": "Source Check",
      "path": "/api/source-check",
      "priceUsd": "$0.05",
      "reason": "Use the cheapest next route when one watch-triggered claim becomes the real blocker."
    },
    "escalationRoutes": [
      {
        "trigger": "A trust, rollout, or approval blocker becomes real on the same company.",
        "endpoint": "vendor-risk",
        "title": "Vendor Risk",
        "path": "/api/vendor-risk",
        "priceUsd": "$0.05",
        "reason": "Escalate when the next question is whether this company is safe enough to trust more deeply."
      },
      {
        "trigger": "Missing proof could now change a real partnership, procurement, or treasury decision.",
        "endpoint": "deep-diligence",
        "title": "Deep Diligence",
        "path": "/api/deep-diligence",
        "priceUsd": "$0.50",
        "reason": "Use the premium route only when the watch shows the downside is now materially proof-sensitive."
      },
      {
        "trigger": "The signal becomes commercial and the next move is outreach rather than approval.",
        "endpoint": "lead-brief",
        "title": "Lead Brief",
        "path": "/api/lead-brief",
        "priceUsd": "$0.05",
        "reason": "Turn the watch into a concrete buyer-facing angle when the timing is right."
      }
    ]
  },
  "trustProfile": {
    "operatingMode": "first-pass",
    "verificationStatus": "provided-source-read",
    "evidenceStrength": "strong",
    "decisionReadiness": "usable",
    "proofBurden": "moderate",
    "useFor": [
      "Keeping one named company under a live first-pass trust watch between deeper decisions",
      "Turning a one-time company read into a recurring queue with clearer escalation rules"
    ],
    "notFor": [
      "Treating the watch as final legal, financial, compliance, or investment approval",
      "Claiming the company was continuously independently verified outside the supplied source checks"
    ],
    "whyThisIsUseful": [
      "It gives the desk a real recurring job instead of waiting for another one-shot request.",
      "It makes proof gaps and follow-on routes explicit before the next real decision arrives."
    ]
  },
  "decisionSignals": {
    "urgency": "active",
    "spendReadiness": "core-route",
    "proofGapSeverity": "moderate",
    "actNowBecause": "The company is already specific enough that ongoing trust movement is more useful than starting from zero again later.",
    "holdIf": "Do not treat the watch as final approval. Escalate only when one proof gap, claim, or approval blocker becomes real.",
    "escalationTrigger": "Buy again when the watch surfaces a trust, claim, or approval blocker that now justifies source-check, vendor-risk, or deep-diligence.",
    "operatorCue": "Use the watch to keep one company warm until the next real decision becomes obvious."
  },
  "commercial": {
    "stage": "expansion",
    "buyerRelationship": "new",
    "notes": [
      "Synthetic public example: buyer-level history is intentionally omitted from docs and public examples.",
      "The watch route is a recurring trust lane, so the next step should sharpen the blocker instead of restarting the entire workflow."
    ],
    "recommendedOffers": [
      {
        "endpoint": "source-check",
        "title": "Source Check",
        "path": "/api/source-check",
        "stage": "entry",
        "priceUsd": "$0.05",
        "reason": "Use the cheapest follow-on route when one claim becomes the blocker between baseline and action.",
        "suggestedUse": "Run this when the watch highlights one shaky public claim or source."
      },
      {
        "endpoint": "vendor-risk",
        "title": "Vendor Risk",
        "path": "/api/vendor-risk",
        "stage": "expansion",
        "priceUsd": "$0.05",
        "reason": "Escalate when the watch says the company is interesting enough that rollout trust or approval now matters.",
        "suggestedUse": "Use this when the next blocker is operational or trust-sensitive instead of purely informational."
      },
      {
        "endpoint": "deep-diligence",
        "title": "Deep Diligence",
        "path": "/api/deep-diligence",
        "stage": "expansion",
        "priceUsd": "$0.50",
        "reason": "Go premium only when the watch proves the missing evidence could change a real procurement, partnership, or treasury decision.",
        "suggestedUse": "Use this after the watch isolates a serious proof gap."
      }
    ],
    "repeatUsePlan": {
      "bestNextRoute": "source-check",
      "bestNextTitle": "Source Check",
      "bestNextPath": "/api/source-check",
      "bestNextPriceUsd": "$0.05",
      "timing": "after-proof",
      "whyNow": "The watch is most valuable when it narrows the next spend to the single blocker that actually changed.",
      "buyAgainWhen": "Buy again when the watch shows a new claim, trust shift, or approval blocker worth pressure-testing.",
      "ifUnsure": "If the company still looks too thin for a stronger follow-up, keep it on watch instead of overspending."
    }
  }
}