Controlled First-Buyer Activation

One company. One trust question. One next paid move.

Controlled first-buyer activation path for one named company. It is built to turn manual outreach into a free preview, a first paid trust decision, and then a recurring Company Watch instead of a one-shot report.

Free step

/trust-preview

Use the free preview first so the buyer feels a real trust signal before any payment request appears.

First paid step

/api/company-intel

$0.05 for the first named-company trust decision.

Repeat-revenue step

/api/company-watch

$0.20 when the same company will matter again and the next decision depends on change over time.

Start With Trust Preview https://agent-research-brief-api-production.up.railway.app/trust-preview Use Route Advisor https://agent-research-brief-api-production.up.railway.app/start Open Tester Guide https://agent-research-brief-api-production.up.railway.app/tester Inspect Docs JSON https://agent-research-brief-api-production.up.railway.app/docs.json

Hero flow

Exact buyer path

  1. Start with the free Trust Preview for one named company so the first step feels useful before money moves.
  2. Move into Company Intel only when the preview says the target is real enough to justify a trust decision now.
  3. Upgrade to Company Watch when the same company is likely to matter again and the next decision depends on meaningful change over time.
  4. Only widen into Source Check, Vendor Risk, or Deep Diligence when the blocker becomes specific enough to justify the extra spend.

Message flow

What the outreach should do

  1. Direct message: ask for one named company they are considering, approving, or about to contact.
  2. Send them to /activation or /trust-preview with the source tag already attached.
  3. If the preview looks real, hand them straight into /api/company-intel.
  4. If the first paid result is useful, position Company Watch as the default next move so the same trust question does not restart from zero later.

Operator rules

How to avoid wasting the wave

  • Do not send people the whole route ladder first. Send them one named-company path.
  • Treat the first 3 to 5 Company Watch buyers like high-value proof, not like anonymous traffic.
  • If a buyer pays once but does not start Company Watch, treat that as a follow-up problem, not a product-win headline.

Suggested Path

Best path for this source

This is the cleanest first move based on the source tag attached to the invite link.

Manual direct outreach

/api/company-intel

  • Start with /api/company-intel at $0.05.
  • It shows a clear before-contact or before-approval use case without forcing the buyer to understand every route on the first pass.
  • Escalate to /api/vendor-risk at $0.05 only when the buyer already knows the company is interesting and now needs a sharper trust or control read.
  • Do not start with research-brief because the broadest route slows the buyer down when the outreach is about one named target and a simple trust decision.

What success looks like

Healthy first-buyer signal

  • The buyer finishes one named-company paid call without needing route help afterward.
  • The result makes Company Watch feel like the natural next step, not a separate product pitch.
  • The buyer can explain what they would come back for next.

Privacy

Public metrics stay aggregate-only

Agent Research Desk does not publicly expose buyer prompts, wallet-level request history, or paid response contents. Public metrics are aggregate only.